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On his way to a dinner honoring Texas oilman, civic leader and philanthropist Jack Blanton at the Blanton Museum of Art on The University of Texas at Austin campus a few years ago, GSD&M co-founder Tim McClure glanced up at the imposing Tower rising majestically above the campus and thought to himself, Wouldn’t it be great if every UT student and Texas fan could hold that iconic tower in their own hands?

When someone offered McClure bottled water at dinner, it hit him like a bolt from the blue: Why not offer UT students and Texas fans purified Texas water in a replica of the University of Texas Tower? The rest is his story.